Standing Out as a Model: How to Leverage Social Media
By La Unica
Being a model in today’s competitive digital landscape can be intimidating, to say the least. With so much competition and content out there, how do you make sure you stand out from the crowd? The answer is simple: leverage social media and make sure your profile looks its very best! Come with us as we explore several tips for standing out as a model on social media:
Photography by ClaudiK | Adobe Stock
Consistency
Social media is a very effective platform for models and influencers to showcase their work, build relationships with brands, and gain followers. Take advantage of platforms like Instagram, Twitter, and TikTok and start building an audience by posting creative content regularly. Make sure you also write captivating captions with each post to draw your followers in.
Quality
The big key to standing out as a model is having strong visuals that capture who you are as a person. Getting professional photos taken regularly is vital for success on social media today. Choose high-quality images that showcase your range and versatility as a model; you want the world to see who you are and what you most represent. Working with great photographers and building a great portfolio on your social media platforms with your most high quality work can help you create a better following and guarantee more bookings.
Collaboration
Photography by Gorodenkoff | Shutterstock
Partner with other models, photographers, and brands to expand your reach and create new content. This will help expose you to more people who may be interested in following your work or working with you in the future. You will be featured more on social media with posts made by others and you will be able to showcase collaborations with them through reposting the content and including credentials for everyone who helped with the project. Collaborating is also really important because it helps you build more creative skills and your network with other artists, which can highly benefit your career as a model.
Use Hashtags
Using hashtags on social media helps increase the visibility of your posts and make them more discoverable to users who are searching for related content. Include hashtags that show where you are from, what kind of modeling you do, styles, colors, and the type of shoot that you’re showcasing in the post — this will increase your chance of photographers seeing your post. Focus on crafting meaningful hashtags that relate directly to your posts for optimal engagement.
Engagement
Getting traction is the hard part, but it is essential to make sure you are engaging with people who comment on your posts or message you to continue the momentum. This will show them that you are invested in being part of the industry, and they will be more likely to follow or collaborate with you. Consider following brands and people that like and comment on your posts if they frequently support your work or they look like they are also in the industry that will help you grow your artist profiles.
Authenticity & Originality
When you are true to yourself and your experiences, you will attract a dedicated following of people who appreciate and respect your authenticity. This will help you build a genuine rapport with your followers, and they will feel connected to you on a more personal level. It is important to share with your followers who you really are and what you are most interested in doing for the future. Don’t be afraid to be yourself. Showcase your original style and personality! Sharing your personal interests and your perspective on the world will help you gain respect from your audience. By differentiating yourself from the thousands of other models on the platform, you will draw in many fans and create many opportunities for yourself.
Photography by Prostock-studio | Shutterstock
To really stand out in the modeling scene, you will need to apply a combination of these strategies and tips. Constantly strive to improve and evolve so you can stay ahead! Social media is one of the hardest things to keep up to date because it has grown so much in the art world, but if you continue to stay motivated and use this advice, you will be well on your way to success! Good luck on your journey!
